HARO

Have you heard of Help a Reporter Out (HARO) [http://www.helpareporter.com/]?  

I haven’t tried it yet.  In fact, I haven’t talked to Katherine about this, yet—so I can’t really give you a report on it, but the concept sounds neat, and it is free. 

The theory behind HARO is that everyone is an expert at something and this website matches everyday experts with reporters who need your particular expertise to complete their article, feature, or story. 

Once you sign up as a resource, the website will send you a daily email, listing the media queries.  All you have to do is keep an eye out for those specific media queries you’re qualified to comment on and act as a source.

If one of the queries matches your expertise, then simply respond to the reporter; and you and the reporter can help each other out.  You can help the reporter with the article, and the reporter can help promote you to a larger and established audience.

If you happen to be a reporter, you'll be able to tap into over 80,000 sources who will respond to you directly.


Like I said, it is a neat concept.



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