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Wednesday, May 30, 2012

It’s Not Just Business

     


Do you remember when I reached out to a handful of local therapists last year — asking if they would have the time to give me some feedback on our “teen” book? 

Recently, I touched base with one of them and gave her an update on everything that was going on with us.  She was very excited about our progress and wanted to set up a meeting with us and her boss — to brainstorm on how their practice could help promote our books and give us feedback and test our stuff. 

I passed all of this news to Katherine.  It turned out that Katherine knew of this therapist through a mutual friend and was excited over the idea of collaborating with the group.

So, we set a time to meet with the therapist and her boss — thinking a brainstorming session of 4 would be beneficial.

Boy!  Were we surprised when we were ushered into their conference room and came face-to-face with about 10-12 people, sitting around a table, eating their lunch. 

Once they made room for us around the table and introduced themselves to us, they started interviewing us — with questions dealing from number of years we’ve been doing this, how much our type of work was worth, what our fee structure was for sessions and workshops, what education and certifications we had, what documentation and billing systems we had for workshops and presentations… and the questions went on and on…

Imagine how we felt when we’re expecting a 4-person interactive brainstorming session, and instead, we walk into a 12-person tag-team group interview!!

By the end of the interview, the group proposed that they promote a relationship workshop based on the book, for a maximum of 20 people (to be held in their conference room) — charging a fixed price per person and splitting the revenue.  They also wanted bios and pictures to post on their website, along with a date for the workshop.  They wanted to write up a contract for the workshop, with their fee breakdown for the use of their space and their promotional efforts.  After all, they are in the business to make money — as they reminded us. 

They were also very interested in working with Katherine regarding her solo business — which is separate from our joint writing ventures. 

As you can imagine, we left their office feeling a little dizzy and juggling mixed feelings.

The meeting was enlightening, to say the least.  It did make us think about things we hadn’t thought about before.  The business-like approach this therapist group took with us solidified our own desire to focus on the personal side of connecting with others — especially in the way we approach our work and how we partner with others.

For us, it’s not just business…

It’s all about… well, what it’s always been about… relationships.

I don’t understand why, but most people separate their business persona from their personal one.  They’ll conduct themselves differently at work than at home.  You hear it all the time:  “It’s not personal; it’s business,” — as if there’s a separation between the two… as if there are different rules to follow… as if we’re not relating with each other in both settings.

No… we shouldn’t separate the two.  All of us are in the business of relating — or at least we should be.  That’s the only way to do business. 

So, I’m not quite sure how the relationship with this therapist group will develop and grow.  Since presentations and workshops are Katherine’s domain, I’ll let her take the lead on this.  If she wants to pursue this avenue for our joint venture, I’m with her.  If she doesn’t want to do it, I’m with her.  If she just wants to deal with this group for her solo business, I’m with her.  If she wants do the relationship workshop to open an access to other network opportunities, I’m with her.  Whatever she wants to do, I’m with her.  

No.  For us, it’s not just business; it’s about relationships.


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