Getting the Word Out

With the writing of the first book done, it’s time to turn some of our attention to promotion.  I’m relying on Katherine to spearhead this part, because she has the experience in giving workshops and presentations — and she holds the confidence that she can share our message to a banquet hall full of people, with no problem.   The only reason why she hasn’t done this yet is because she’s waiting on the book to be in our hands.

I know… I know!  Technically, we still don’t have a book in our hands, but we will soon… <fingers crossed>

In the meantime, we’ve begun strategizing as to what avenues would work best for our goals. 

 

I told you about a therapist group proposing a workshop for a maximum of 20 people.  That got us thinking:  Doing relationship workshops for this small group may not be the best way of getting our message out — especially, if we want to reach as many people as possible… as quickly as possible. 

It may be better if we focused on a different path — one that already has a larger, built-in audience.  For example, one fifteen-minute interview  for a TV or radio talk show has the potential of reaching hundreds and hundreds of people in one broadcast — depending on the interviewer’s audience base.   

Think about it:  Doing a TV or radio interview would reach a much larger audience than 20 people at a time.  Also, they post and archive their programs on their websites.  This allows those who weren’t able to hear the live program to replay the program at a later time.  This Internet access and replay ability can give even more people the opportunity to learn about what we’re doing.

While we’re on the subject of the World Wide Web, there are also a number of bloggers who like to interview authors and share these interviews with their readers.  

Such collaboration is good for both the interviewer and interviewee.  The interviewer is able to provide guests for his or her program, while the interviewee gets her or his message out to a wide variety of people. 

So, once we get the book in our hands — which will be soon <fingers crossed> — that’s the next step we’re going to take.

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